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Classical Ringtones Fuel Industry Growth
By Jeff Lakie
Does it surprise you that the majority of downloaded are by young users, particularly those in the 18 to 25 age group? Well, it shouldn’t be. After all, this age group has a good chunk of discretionary income available to it as many young people are still being supported by their parents either because they are still in college or living at home with their folks while they start their careers. One group that hasn’t shown all that much interest in are the over 55 crowd. You know, the group of folks who cut their teeth on the Rascals, Rolling Stones, Led Zeppelin, and other rock and roll groups from the 60s and 70s. Now, this group of consumers is being targeted and the market is salivating at the prospect of even higher profits from an already highly profitable industry.
Even today’s seniors can be turned on to ringtones. Yes, the generation that gave us good ‘ole rock and roll is now entering their sunset years, but not acting like it at all! Aerosmith concerts, Rolling Stones paraphernalia, and the club scene keep these active oldsters going. They also happen to be loyal cell phone users, just the market that ringtone companies want to get.
One way that the ringtone industry is adjusting to get the booming group of baby boomers in their camp is by offering songs that they know and love
from their youth. All of the tunes from the Beatles, the Allman Brothers, David Bowie, Foghat, and hundreds of other groups are now available. With one ring of the phone you may hear “Diamond Dogs” or “Love Me Tender” as much as you currently hear Mariah Carey’s latest hit or the Beyonce’s favorite tune. With big incomes, fat portfolios, and an eye for all things technochronic, the older set is a customer base who will spend, but only if the ringtone tunes match their desire.
Of course, not every ringtone provider is on the older tunes bandwagon yet. Soon, however, that will all be expected to change as the industry realizes that tens, perhaps hundreds of millions of dollars per month can be made off of those folks who danced on the disco floors when disco was in or attended Woodstock – the original, not the reunion – when it was held in 1969. If you are of this group, then you should know that from just about every group’s major album is now available to you. Rock on! Jeff Lakie is an expert in the field of and runs a highly popular and comprehensive RTTTL web site. For more articles and resources on related topics and much more visit his site today.
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