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How Sneaky Links Increase Your Click-throughs...
By Ron Hutton, Sat Dec 10th
Copyright 2005 Ron Hutton If you find that your site visitors have developed a high levelof resistance to clicking through your affiliate links, you'renot alone. What is it that makes affiliate links suspicious topeople? They're certainly not meant to be offensive. I believe that it's the same kind of thing that automaticallyactivates your defenses when you walk onto a used car lot andare promptly accosted by a guy wearing a green and orange plaidsports coat, pink neck tie and white patent leather lowtops thatzip up the side.
Do you hate the feeling that someone is "selling you"? I reallythink that it's the same thing when visitors see what'sobviously an affiliate link (or a poorly disguised affiliatelink) and start looking for a way to buy "straight from thesource" thinking that they're going to get a better deal! If your website sells affiliate products, here's a simple"Sneaky Link" tactic that will help you with affiliatephobes. Note: This article has a free corresponding step-by-step videotutorial that demonstrates the exact steps to creating your own"Sneaky Links"... http://www.gothrive.com/sneaky-link-video.htm Street-smart webmasters and marketers understand the importanceof taking every possible step to get visitors to let down theirguard. We seek information but we resist being sold. So, the following sample source code can be used on any webpage to create "sneaky links" that don't have the appearance ofaffiliate links. You're not running a non-profit organizationare you? No? Well, let's just let someone else believe that youare. Here's an example of source code that will bare your soul tothe world. Note: the tags are altered with a period that needsto be removed if you intend to edit and use this source code inyour web pages. No mysteries here: <.ahref="http://www.pluginprofittoolbox.com/idevaffiliate/idevaffiliate.php?id=100">Plug-In-Profit-Toolbox.com<./a> Now, let's get sneaky. ;~) <.ahref="http://www.pluginprofittoolbox.com/idevaffiliate/idevaffiliate.php?id=100"onMouseOver="window.status='http://www.pluginprofittoolbox.com/';
return true;" onMouseOut="window.status=''; returntrue;">http://www.pluginprofittoolbox.com/<./a> To assist in understanding how the "sneaky link" works, let'sdo a little link anatomy study. Here are the pieces and parts ofour link: Part 1, Beginning anchor tag: <.a Part 2, Target URL (affiliate link):href="http://www.pluginprofittoolbox.com/idevaffiliate/idevaffiliate.php?id=100" Part 3, "MouseOver" attribute:onMouseOver="window.status='http://www.pluginprofittoolbox.com/'; return true;" onMouseOut="window.status=''; return true;" Part 4, Link Text: http://www.pluginprofittoolbox.com/ Part 5, Ending anchor tag: <./a> So, what's the trick? It's in part 3, the mouseover attribute.This nifty little piece of source code tells the web browserwhat to display in the status bar (very bottom of the browserwindow), and if the "window.status" is the same as the linktext, it appears as though there's no trickery going on. But, weknow better. Is it possible that this link could be found out, discoveredand revealed for what it really is? Sure. If someone were toapply a single right-click to the link, the web browser willreveal the actual target URL. However, the average user won'tknow this so the "sneaky link" tactic can be very effective ingetting people to let their guard down. End result... your click-through rate goes up, you make moresales and we all live happily ever after. Go forth and createsome "sneaky links" now. To view this article's free corresponding step-by-step videotutorial that demonstrates the exact steps to creating your own"Sneaky Links"... http://www.gothrive.com/sneaky-link-video.htm There's a zip file available for you to download (no cost, ofcourse) with the exact source code that's shown in the video. About the author:Ron Hutton is a 20 year sales and marketing veteran with apassion for coaching and training. Subscribe to "GoThriveOnline", for Free Video Tutorials for Internet Marketing and bigjuicy marketing tips in small, easy-to-chew, bite size servings.Free Video Tutorial Archives Here:http://www.gothrive.com/free-video-tutorials.htm
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