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The Red Herring That Is Google Pagerank
By Halstatt Pires
Google likes to offer all kinds of neat little tips and clues regarding how it views sites. PageRank is one such tool, but with questionable value.
The Red Herring that is PageRank
Google is a highly secretive beast. If you are trying to optimize your site to obtain high rankings, will provide you with little or no information. It even fails to show all of the links it is counting to your site, a negative step that no other engine takes. What does provide, however, is the PageRank for sites.
In my opinion, PageRank is a bit of red herring. I don’t believe it tells you much about how views your site. Instead, it is a bit of bait designed to get you to download the Toolbar. Yes, you can only see your PageRank if you download a program on to your computer. And you thought Microsoft was bad!
Assuming you have downloaded the toolbar, the PageRank is the little bar in the middle that should be partially covered in green. The green represents your PageRank and is out of ten. You can run your cursor across it and the actual PageRank number will appear. Most sites have a PageRank of 3 to start off with. gives itself a rank of 10, while Yahoo and MSN each get a 9. If your bar is grey, it means you have been banned by for doing something they don’t like in your optimization efforts. If the bar is blank, it either means your site has not been indexed yet, is relatively new or is updating its rankings.
So, what does
the PageRank really mean? Not much. Originally, it was thought to be a measure of value compared to other sites. still touts the tool as this, but this claim appears a bit dubious. A site with a PageRank of 5 will not necessarily outrank a site with a PageRank of 3. You can perform a search on for practically any keyword and see as much by looking at the top 5 returned listings.
Google PageRank is an interesting tool in a very general sense. It can be used to determine that has found your site and how it generally values it compared to others. Just keep in mind that it does not actually mean much of anything when it comes to rankings. Article Source: http://www.ArticleJoe.com Halstatt Pires is with MarketingTitan.com - providing services for internet marketing.
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