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Capturing Leads Effectively On Free Traffic Exchanges
By Michael Lawrence
So you want to use Free Traffic Exchanges to build your business but you are unsure of the best way to go about it. I will describe a basic lead capture system that can be used effectively on Free Traffic Exchanges to expand your prospect list and boost your online sales.
There are 3 basic components to the system that need to be understood. Lead capture pages, autoresponder systems, and ad tracking.
The lead capture page can be hosted anywhere but it needs to have at least one thing on it to be effective... a way to capture a person's email address. Why waste your credits sending user's to your sales page where they only have 15 seconds to decide whether they are interested in your product or service? It is too easy just to let your website rotate to the next, bam lost prospect.
If you have an incentive laden lead capture web page (by incentive I mean a contest or freebie for providing their email address) with a 2 line form consisting of name and email address you have a simple yet incredibly powerful marketing tool.
In fact what would stop you from advertising 5 or 10 different lead capture pages? Are you starting to see how big this can be?
Ok, so you have a person's email address and name. What now?
Let me explain the purspose of an Autoresponder before I do that. An Autoresponder is a script that sends out timed follow up messages to your email list. If you connect the form on your lead capture page to your autoresponder you have a virtually unlimited opportunity to advertise to your now "opt in" subscriber. The autoresponder
system should have an automated removal mechanism built in so you now truly have an automated marketing tool. Your only job is to write fantastic autoresponder messages and promote your lead capture pages.
Now when a person sees your incentive laden lead capture page on an autosurf they can quickly scan your opportunity and provide a minimum of information (nobody likes filling in forms, especially when they only have 15 seconds to decide on your offer).
Freebies work well, free downloads, contests, giveaways. People like free stuff and this gives you a nice way to build up credibility with your customer.
To take this a step further you can track your campaigns by replacing the URL for your product with an ad tracking URL.
This will tell you every time someone clicks on a link within your email message or lead capture page allowing you to weed out ineffective ad copy.
Make sure you set up a different ad tracking URL for each lead capture page or email message and you can truly see how well each campaign is performing in real time.
So get busy creating your lead capture pages, connect them to your trafficwave autoresponder, and start tracking your campaigns. You should see improvements in your sales and recruiting efforts immediately.
About the Author
Graduated from the University of Waterloo Engineering program in 1999. I have 10+ years of IT experience and 2 years of internet marketing experience. I also operate Cobrasurf.com an Autosurf Traffic Exchange.
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